With your customers moving faster than ever before, it’s a serious challenge to outpace their expectations and deliver breakthrough experiences. To do this, marketers need to rethink what it means to be agile. While Agile Marketing 1.0 focused mainly on process, Agile Marketing 2.0 focuses on people and creating the right mix of talent so your team can be nimble, fluid, and responsive.
Sounds good, right? It is! But it begs the question, how do I do this? The answer: by hiring in different ways than you have ever hired before – mixing internal talent, embedded teams, outsourced teams, and agencies to create a single marketing force!
Let’s break down the hiring options for building your internal team. We’ll review some guidelines for choosing when to hire permanent, temp-to-perm, and freelance/contract team talent, and see how real-world companies are using these three different hiring models to build an Agile Marketing 2.0 team.