Our “Buzzword Alert!” video series and “Buzzword Barometer” infographic promise to break down marketing’s most popular buzzwords. They’ll also leave you wondering why a raccoon is in charge of the marketing department. Buzzword #1 – Attribution Modeling Attribution modeling is the process of analyzing how various combinations of media and messaging… Read more“Learn all the Latest Marketing Buzzwords [VIDEO]”

It’s commonly acknowledged that one of the main trends in the world of consumer electronics in the recent years is the course to minimization and mobility. Big and clumsy desktop PC’s are mostly the part of the history nowadays. Probably the only reason for a user to have one of… Read more“Mobile Application Development Process From A to Z”

Barrie Seppingswordsearch Hot on the heels of the #metoo movement that, thankfully, caught up with the marketing and advertising industries big-time last year, comes a growing awareness of ageism in our industry. Constant voice-of-reason/thorn-in-broken-industry’s-side as a threat not just to individuals (and, in typical fashion, a disproportionately greater threat to… Read more“Learning is the skill that keeps you in the game”

There are 3 billion people online today and 2 billion people have a smartphone. Experts say, there will be two to three time more smartphones than desktop computors by 2020. So, no wonder many enterpreneurs and startups turn to mobile apps in pursuit to create a market-winning product. Before investing… Read more“8 Questions To Ask Yourself To Define Your Mobile Strategy For 2016”

  Aleksandra Dikusar XB Software content marketing manager. She is passionate about everything related to Marketing&Digital, always open for new, creative and crazy things.

turned 8 years old on June, 5 2016. We are happy to have grown as a business both in size and professionally, counting over 100 specialists in web and mobile development, quality assurance, business analysis, marketing and sales, management and administration. We are truly proud to be among the top companies of the High Tech… Read more“XB Software Celebrates its 8th Anniversary. Happy Birthday!”

With your customers moving faster than ever before, it’s a serious challenge to outpace their expectations and deliver breakthrough experiences. To do this, marketers need to rethink what it means to be agile. While Agile Marketing 1.0 focused mainly on process, Agile Marketing 2.0 focuses on people and creating the… Read more“How to Scale Your Marketing Team for Agile 2.0”

  Blockchain Use Cases Advantages of Blockchain Usage How Blockchain Can Improve Existing Technologies applications created to find and rent housing results of clinical trialsmedical field land registriesgovernment documents Smart Contract Use Cases Smart Contracts and Supply Chain and Logistics supply chain Smart Contracts and Insurance Policies insurance policies Smart… Read more“Smart Contracts: Industry Examples and Use Cases for Business”

Inherent in any serious discussion about marketing is a never-ending series of buzzwords, jargon-y creations marketers use to keep the rest of the world guessing about exactly what it is we do every day. In our new video series “Buzzword Alert!”, we break down some of the most popular buzzwords…. Read more“Marketing Jargon Got Your Head Buzzing? Check Out Our New “Buzzword Alert!” Video Series”

Whether your business needs to create a high-end system or app from scratch, please Aleksandra Dikusar XB Software content marketing manager. She is passionate about everything related to Marketing&Digital, always open for new, creative and crazy things.